One of the principles of a small town business is to be personal. Sometimes, automation can help you to be personal.
Here’s what I mean.
A friend was taking registrations for an event. If you’ve ever dealt with event registrations, you know it generates a lot of emails. One of the options in his marketing software was to send an email to anyone who started to register for the event, but stopped for some reason and still hadn’t registered within an hour. He chose to send a simple email along the lines of, “If you have any questions or are having trouble registering, just reply and I’ll help you out.” He actually wasn’t sure he should, afraid it would be “too pushy.” But there was no way for him to watch every single person attempt to register and send an email if they needed help without automation.
The first email he got back was a potential attendee worried the event would sell out before he could get the approvals he needed to make the purchase. So my friend held a ticket for him.
So automation can help you be more personal, but only if you are smart and selective about the automation you set up.
Take a look at your own marketing processes. Where can you set up some simple automation that will help you to be personal in ways you otherwise couldn’t be?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How small town businesses can market to remote workers and turn them into new customers - May 15, 2023
- Survey of Rural Challenges 2023 results - May 8, 2023
- Rural and small town ideas from the OU Placemaking Conference IQC 2023 - April 5, 2023
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
Jennifer @ Outright says
This is such a good point and something I try to stress to my clients who resist technologies like MailChimp. I spent a lot of my days going “I swear you can use technology and stil come off as personal and nice. I swear!” Great case study that I’ll have to share!