Small towns are a natural fit for heritage tourism. That’s tourism that shares our common heritage, whether it’s historical, cultural or natural.
Heritage brings together your historical museum with your festivals, artists and musicians, your agritourism and parks and nature folks.
At its best, heritage tourism is active and engaging. People getting hands-on and actively involved. People learning by trying and doing. At its worst, it’s boring, passive, and disconnected. It’s not just having historical buildings or places. It’s also about stories, and getting people involved in those stories today.
Now, this isn’t easy. But it’s a great way to differentiate your small town. Remember that you need to jettison the generic and market your town based on what is uniquely yours. Your heritage may be the easiest path to finding what’s unique about your town.
Michigan State University Heritage Tourism is home to an excellent online resource for heritage tourism. Modules include basics like finding out if this is a good fit for your town, all the way to developing your product then evaluating your efforts. It includes articles, webinars, and tools you can use to support heritage tourism.
You’ll find the online guide here: Michigan State University Heritage Tourism
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
- Holiday Marketing 2022: Support your service businesses - November 22, 2022
- Holiday 2022 marketing: Giving Tuesday is November 29 - November 21, 2022
- Holiday 2022 marketing: Cider Monday November 28 - November 17, 2022
- Holiday 2022 marketing: Artists Sunday is November 27 - November 16, 2022
- Holiday 2022 Marketing: Small Business Saturday November 26 - November 15, 2022