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Getting started with heritage tourism

By Becky McCray

Small towns are a natural fit for heritage tourism. That’s tourism that shares our common heritage, whether it’s historical, cultural or natural.

A stone fireplace with mounted hunting trophies flanks a rugged natural bar.

This Kansas lodge builds on the area’s hunting and natural resources heritage to give guests a memorable experience.

Heritage brings together your historical museum with your festivals, artists and musicians, your agritourism and parks and nature folks.

At its best, heritage tourism is active and engaging. People getting hands-on and actively involved. People learning by trying and doing. At its worst, it’s boring, passive, and disconnected. It’s not just having historical buildings or places. It’s also about stories, and getting people involved in those stories today.

Now, this isn’t easy. But it’s a great way to differentiate your small town. Remember that you need to jettison the generic and market your town based on what is uniquely yours. Your heritage may be the easiest path to finding what’s unique about your town.

Michigan State University Heritage Tourism is home to an excellent online resource for heritage tourism. Modules include basics like finding out if this is a good fit for your town, all the way to developing your product then evaluating your efforts. It includes articles, webinars, and tools you can use to support heritage tourism.

You’ll find the online guide here: Michigan State University Heritage Tourism 

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Downtown is your town’s core: How to make your case - February 22, 2021
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020

April 2, 2013 Filed Under: rural, tourism

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