QR codes continue to expand in popularity, but most still suffer from fatal mistakes.
Wow! It sounds like this QR code is going to be useful! Except, of course, it’s lying.
Here’s one that get close, at least with its description. This is a retail package that includes barbecue accessories including a bag of wood chips. Some customers who use gas grills may not be sure how to use those special wood chips, so it seems to make perfect sense to offer a bit of education right on the package. So they chose to include a QR code to offer a video with helpful info.
The description and stated purpose next to the QR code are great. It’s the target website that’s a fail. Customers get taken to the general website, instead of just the exact video the description promised. And of course, that home page is not mobile-friendly or responsive. So good luck to those customers who do recognize the QR code, pull out their phone, open their scanner app, scan the code, and then get dumped on a poorly-thought-out web page.
“Enjoy your time pinching and scrolling and searching for that video we promised you. It’s on here somewhere.”
This would be so easy to fix. Just link the QR code directly to the useful video.
And before you even consider using a QR code on anything, please review the 7 QR code mistakes that can kill your promotions and how to avoid them.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
[…] Schmidt thinks the Facebook Home Android modification is “fantastic.” Becky McCray names an almost-useful QR code. A simple government Web site earns the title of best design of the […]