QR codes continue to expand in popularity, but most still suffer from fatal mistakes.
Wow! It sounds like this QR code is going to be useful! Except, of course, it’s lying.
Here’s one that get close, at least with its description. This is a retail package that includes barbecue accessories including a bag of wood chips. Some customers who use gas grills may not be sure how to use those special wood chips, so it seems to make perfect sense to offer a bit of education right on the package. So they chose to include a QR code to offer a video with helpful info.
The description and stated purpose next to the QR code are great. It’s the target website that’s a fail. Customers get taken to the general website, instead of just the exact video the description promised. And of course, that home page is not mobile-friendly or responsive. So good luck to those customers who do recognize the QR code, pull out their phone, open their scanner app, scan the code, and then get dumped on a poorly-thought-out web page.
“Enjoy your time pinching and scrolling and searching for that video we promised you. It’s on here somewhere.”
This would be so easy to fix. Just link the QR code directly to the useful video.
And before you even consider using a QR code on anything, please review the 7 QR code mistakes that can kill your promotions and how to avoid them.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021
[…] Schmidt thinks the Facebook Home Android modification is “fantastic.” Becky McCray names an almost-useful QR code. A simple government Web site earns the title of best design of the […]