The sharpest marketing advice I’ve heard came not from some marketing guru but from a small town photographer, one who built a global business from a home base in a small town.
|Mike Klemme found a niche, filled it,
and killed it. And that is how he
built a global business.
Mike Klemme is a professional photographer from Enid, Oklahoma (population 47,000). He said he built his business on the Red Adair model: be the one to call. That niche marketing has taken him around the world to do what he does best: photograph golf courses.
I heard his marketing advice at a photography event back in 2010.
Find a niche, fill the niche and kill the niche, Klemme said.
Here’s how he outlined the process:
- Pick a niche without an existing specialist, one that capitalizes on your skills and abilities.
- Start learning all you can about it; read the trade publications.
- Network, meet everyone involved, know the industry players and become a guru in your specialty.
- Get beyond the obvious; develop your own perspective and your own style.
- Slam the door on that niche by being the absolute best.
- Find your tribe of people who are passionate about the topic. Communicate directly with them.
- Build great partnerships. Find compatible professionals, and grow your work together.
Klemme may have been thinking about photographers when he put together his points, but I’m thinking about how many different small-town professionals could use these ideas to build their own global business and kill their niche.
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
- Holiday Marketing 2022: Support your service businesses - November 22, 2022