Lots of small town business people tell me they just aren’t sure how to behave on social media. They don’t know what to say, or how to act. Which is funny, because they are the perfect model.
|If you know how to work with customers in person,
you know how to work with customers online.
That’s my theory.
See, I think small town business owners know exactly how to act when a customer walks right up to them. Why should it be different online? I know it is a bit different, but the same attitude of service is there.
I keep writing about this, because it’s absolutely true. The latest is at Marketing Profs: The Liquor Store Model for Social Media Marketing Success. (You have to sign in, but there is no fee.)
If you own a store in a small town, then you’re ahead of anyone who doesn’t. You already know that you have to build connections, get involved, think long-term, be honest, be helpful, and all the other keys. This time, your small town background is an advantage.
- Seasonal business: How to beat the annual “no bookings!” panic - August 8, 2022
- Recession? Practical steps from 3 international peers - August 3, 2022
- Reaching “at risk” kids for local jobs - July 15, 2022
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022