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9 Reasons to blog even if no one subscribes

By Becky McCray

Some small town business people tell me no one would subscribe to their blog. Some bloggers tell me no one subscribes anymore; RSS readers are dead. To me, that’s all the more reason to blog now. Here are nine reasons to blog even if no one ever subscribes.

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  1. You’ll improve your writing.
  2. You’ll look for customer problems to solve, just so you can write about them.
  3. You’ll gain traffic from search engines. The longer you blog, the more questions you answer, the more traffic you’ll gain.
  4. You’ll be able to look up answers to customer questions. You can copy and paste them into emails, or even print them out and hand them to customers.
  5. You’ll share your valuable knowledge with other team members.
  6. You’ll build skills with other media, as you start adding photos or videos to make points.
  7. You’ll develop a question orientation.
  8. You’ll show attention to team members, customers and suppliers when you go to them to help answer questions.
  9. You can re-purpose content for your email or newsletter.

I bet you can add some more reasons of your own.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
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  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020

February 28, 2013 Filed Under: marketing, social media

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Comments

  1. Marco Terry says

    February 28, 2013 at 2:25 pm

    Becky, Nice post. This is a related to #1 specifically – but I found that the quality of how I described my products and how they benefit my clients improved alongside the quality of my writing.

    • Becky McCray says

      February 28, 2013 at 5:55 pm

      That’s a good one, Marco. It helps you get better in customer interactions.

  2. Karen Goodman says

    February 28, 2013 at 2:30 pm

    I would add that you will become much more knowledgable about your subject matter. You can’t write without doing some digging into the topic.

    • Becky McCray says

      February 28, 2013 at 5:55 pm

      Karen, that is so true! I cannot tell you how much I’ve learned by blogging.

  3. cwriter80 says

    February 28, 2013 at 2:42 pm

    Now this is a serious blog with quality information, darn I forgot my coffee morning. You are right, there are lurkers that will read and may never subscribe but want your knowledge. Great way to start my morning. Thanks for the share.

  4. Kimberly Kline says

    March 1, 2013 at 1:53 pm

    I have found a renewed passion for my work through blogging. Of course having subscribers is nice, but this benefit, plus becoming more knowledgable in my field, has made a world of difference in my focus and commitment to my work!

    • Becky McCray says

      March 1, 2013 at 2:06 pm

      Excellent one, Kimberly. I wouldn’t have thought about it, but all the learning and writing of blogging could definitely renew your passion for work.

  5. Tracy Brown says

    March 1, 2013 at 2:06 pm

    Hi Becky – excellent reasons you’ve shared!

    I’d like to add this one to your list: Regular blogging helps to remind you that your website is part of your business toolbelt. Many small business owners I’ve talked to have a website, but they don’t use it. It’s almost an afterthought. A commitment to regular blogging keeps this important “tool” on one’s radar. Important changes and updates get made more quickly, and improvements are more likely to be implemented.

    Thank you for sharing your list! Happy Friday! :-)

    • Becky McCray says

      March 1, 2013 at 2:09 pm

      I love this one, Tracy. Blogging reminds you that you do have a website!

Trackbacks

  1. Best of Outright Weekly Roundup: Outside Perspective Edition | The Bottom Line says:
    March 26, 2013 at 12:30 pm

    […] 9 Reasons to Blog Even if No One Subscribes – It’s pretty frustrating when nobody subscribes to your blog as you don’t know if anyone is reading it. However, that’s no reason to stop writing, and here’s why. […]

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