As business owners, we’re bombed by marketing advice. Friends are eager to tell us what we “should” be doing. Articles are full of marketing advice we are “supposed” to follow. We know we have to do what “everyone else” is doing.
So we set up blogs, but don’t post on them. We create social media profiles, but never use them. We collect email addresses, but never mail to them. Why? We think that’s what we’re supposed to do.
Let me throw one more piece of advice at you, from the very smart Michael Port.
“There’s nothing you’re supposed to do. You’re only supposed to do what works for you.”
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
Great advice!
~2
Thanks, Tomara.
Exactly. Most small businesses or others maybe do best with using the character they have and running with it. Sort of like you can try to conform as much as you want but at the end of the day you just have to face it, you’re original and that’s that. Something like that.
Matt, “character” is a good word. Put more of your own character into what you do.