A friend and small town resident, Ken Girty was taking a woodcarving class. The teacher sells rough outs (pre-shaped wood blocks to get your carving started) at his class. Ken bought one to work with in class.
As the teacher came around to work one-on-one with Ken, he looked at the rough out Ken was using.
“Is that mine? That’s crappy wood,” the teacher said. “I’m sorry I sold this to you. I should fix that.”
He did fix it. But it reminds us to sample what we sell before it gets in the hands of customers.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- How small town businesses can market to remote workers and turn them into new customers - May 15, 2023
- Survey of Rural Challenges 2023 results - May 8, 2023
- Rural and small town ideas from the OU Placemaking Conference IQC 2023 - April 5, 2023
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
Innkeeper Seely says
I make a point of sleeping in our guest rooms and using the whirlpools or showers during the slow months. How else would I have discovered that the wonderfully cleaned tub had a safety hand rail that was starting to rust on the bottom? Only someone in the tub would see it. The rust destroys the idea that the bathroom is spotless but isn’t something that a guest would mention to me.
Becky McCray says
That may be the perfect example. Thank you!
Marco Terry says
I think many small business owners, and I am not excluding myself here, have made that mistake at one time or another. Either they don’t sample their products – or their processes. Case in point, I am often surprised when I find a business that makes paying them – yes paying them(!) – hard and complicated.
We should all take a page from Apple’s playbook. While their products are nice and slick, their total customer experience is great. And ultimately, we all sell a customer experience.
Becky McCray says
Marco, thanks for extending the idea into our entire customer experience.