Every business, no matter how small your town is, has to compete with someone. What advantage will you play up to your customers?
Red’s, a barbecue place in my hometown, is promoting its location. See, 14 miles away in another tiny town is a terrific barbecue place. So Red’s is basically saying, “don’t make the drive.”
It’s not a very sustainable advantage. Given the choice to up their game to be terrific, they’ve chosen to go with “we’re closer.”
If you want to build a long-term sustainable business, start by improving your quality.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
Becky
Great post – a key question that so many businesses fail to ask/answer. But for those that have a unique, competitively defensible point of differentiation…they can easily attract and retain profitable customers.
Pat, I’m not sure I’d say that differentiation makes it easy, but it definitely makes it easier!