Every business, no matter how small your town is, has to compete with someone. What advantage will you play up to your customers?
Red’s, a barbecue place in my hometown, is promoting its location. See, 14 miles away in another tiny town is a terrific barbecue place. So Red’s is basically saying, “don’t make the drive.”
It’s not a very sustainable advantage. Given the choice to up their game to be terrific, they’ve chosen to go with “we’re closer.”
If you want to build a long-term sustainable business, start by improving your quality.
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Great post – a key question that so many businesses fail to ask/answer. But for those that have a unique, competitively defensible point of differentiation…they can easily attract and retain profitable customers.
Becky McCray says
Pat, I’m not sure I’d say that differentiation makes it easy, but it definitely makes it easier!