Every business, no matter how small your town is, has to compete with someone. What advantage will you play up to your customers?
Red’s, a barbecue place in my hometown, is promoting its location. See, 14 miles away in another tiny town is a terrific barbecue place. So Red’s is basically saying, “don’t make the drive.”
It’s not a very sustainable advantage. Given the choice to up their game to be terrific, they’ve chosen to go with “we’re closer.”
If you want to build a long-term sustainable business, start by improving your quality.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
Becky
Great post – a key question that so many businesses fail to ask/answer. But for those that have a unique, competitively defensible point of differentiation…they can easily attract and retain profitable customers.
Pat, I’m not sure I’d say that differentiation makes it easy, but it definitely makes it easier!