If you’re running a Shop Local or Buy Local campaign in your small town, you should get your hands on a new resource from AMIBA.
AMIBA is the American Independent Business Alliance. They’ve partnered with American Express OPEN to print up a 12-page color magazine. It includes “a thorough introduction” to organizing an effective campaign, the potential impact of a good campaign, and the elements that make a campaign powerful.
For a limited time, the magazines are available on request from AMIBA. You can order a copy of “Building Buy Local Campaigns that Shift Culture and Spending” at AMIBA’s order form. Bulk mailings will occur the last week of July. You can also get a copy with any order of AMIBA’s posters, decals or other pro-local business outreach material.
It’s a terrific complement to our Shop Local Campaigns for Small Towns guide. While AMIBA’s focuses on changing people’s buying habits and thinking, ours focuses on step by step instructions and how to improve your local businesses to earn more of that business. You want a copy of each to build the best campaign you can. Check ours out here.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022