Our friend Heather Thomas of Destin Florida Boat Rentals has been looking for ways to make her website “copy-proof.” See, other boat rental companies can say they offer the same services or the same tours, but of course it isn’t the same. How could she better show off her uncopy-able qualities?
![]() |
How can you add things to your destination website that no competitor can copy? |
She started with testimonials, because we all tend to believe the word of mouth of people like us much more than we believe any marketing message.
I suggested a few other things that no one can copy:
- Photos of happy guests in front of her logo or sign
- Tweets from happy customers (favorite them, and then install a Twitter widget featuring your favorites)
- Photos and posts on guests’ Facebook profiles
Videos are one of Heather’s specialties, so I encouraged her to do more!
One cool way to get customers to post photos is with a tool like a Fan Cam. We had one provided for the Small Town 140 Characters Conference, and people had a lot of fun posting photos to Facebook from it.
How could you create content for your destination website that no one could copy?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021