Tap your customers’ creativity

Lisle Corporation makes specialty auto tools. They are tapping their customers’ creativity to find new tools to make. See, auto mechanics are notorious tinkerers, so it’s only natural to go to them for new ideas that Lisle can cooperate to market. This ad was on the cardboard backing on a tool Lisle sells.

How are you tapping your customers’ creativity?

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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