“The most commonly visited section on a small brick-and-mortar business website is the store locator. Customers want to know your store locations, your hours, and your phone number,” Alex Schmelkin of Alexander Interactive says.
 |
| My store’s site puts location and hours right up top. |
Here are the important implications for your small town business website:
Put your location, phone number and hours near the top on every page of your website. Why at the top? So mobile and smartphone users can find it with less scrolling and zooming.
Include the name of your town and state. If I found you by searching, I may not know what town you’re in!
I throw in a photo of my store building so customers can recognize it when they are driving to find it.
Yes, this still matters in a small town. You have visitors and new residents who need to find you. So try it right now. Pull up your bricks-and-mortar’s website on your smartphone, and see how easy you can find your hours and location.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
[…] Is your website missing the #1 most used feature? – Take a look at this article to see if you are missing this feature. […]