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Is your website missing the #1 most used feature?

By Becky McCray

“The most commonly visited section on a small brick-and-mortar business website is the store locator.  Customers want to know your store locations, your hours, and your phone number,” Alex Schmelkin of Alexander Interactive says.

My store’s site puts
location and hours
right up top. 

Here are the important implications for your small town business website:

Put your location, phone number and hours near the top on every page of your website. Why at the top? So mobile and smartphone users can find it with less scrolling and zooming.

Include the name of your town and state. If I found you by searching, I may not know what town you’re in!

I throw in a photo of my store building so customers can recognize it when they are driving to find it.

Yes, this still matters in a small town. You have visitors and new residents who need to find you. So try it right now. Pull up your bricks-and-mortar’s website on your smartphone, and see how easy you can find your hours and location.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020
  • Economic self defense for small towns  - June 7, 2020

April 24, 2012 Filed Under: entrepreneurship, marketing, tourism

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Trackbacks

  1. MBR: Beefing up your listening, product launches and adding business value | Owner Nation says:
    July 18, 2014 at 9:11 am

    […] Is your website missing the #1 most used feature? – Take a look at this article to see if you are missing this feature. […]

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