Picking the right niche for your business is a large task. I hear from many small business people who have several different targets, but can’t pick one to be their niche. This seems to be especially true for freelancers, consultants, and other independent business folks.
 |
| Time to pick a direction. |
If you have trouble deciding on a single niche, here’s my advice:
Spend one month focused on one of your possible niches.
Pick your favorite target, and decide to spend one full month focused on them. Find those folks, connect with them online and offline, find out as much as you can about what they need, and how you can work together.
At the end of the month, you’ll know a lot more about that niche. Do you love it? Is it the one you want to spend most of your time on? If not, move on. Take your second favorite niche, and spend a month focused on them.
At the very least, you’ll learn a lot more about your potential niches. You’ll better connect with them.
More likely, you’ll learn that some of your potential niches are not a great fit. Drop them from your business. Refocus on the more promising ones.
What’s the best outcome? You’ll find your best niche. Or at least, you best niche for now.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020
Just as a follow up to this article, I recommend that you check out the following: http://emarketingfreak.com/targeted-advertising-strategies-for-your-small-business/
This article speaks about different advertising tactics based on your market targeting strategy.
John, thanks for the follow up.