Picking the right niche for your business is a large task. I hear from many small business people who have several different targets, but can’t pick one to be their niche. This seems to be especially true for freelancers, consultants, and other independent business folks.
|Time to pick a direction.|
If you have trouble deciding on a single niche, here’s my advice:
Spend one month focused on one of your possible niches.
Pick your favorite target, and decide to spend one full month focused on them. Find those folks, connect with them online and offline, find out as much as you can about what they need, and how you can work together.
At the end of the month, you’ll know a lot more about that niche. Do you love it? Is it the one you want to spend most of your time on? If not, move on. Take your second favorite niche, and spend a month focused on them.
At the very least, you’ll learn a lot more about your potential niches. You’ll better connect with them.
More likely, you’ll learn that some of your potential niches are not a great fit. Drop them from your business. Refocus on the more promising ones.
What’s the best outcome? You’ll find your best niche. Or at least, you best niche for now.
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021