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Extend your Twitter reach with Twylah

By Becky McCray

Small town businesses and tourism groups are using Twitter for marketing and building community. One of the problems with that can be the limited reach. Twylah is one tool to reach more people, even those who don’t use or maybe don’t even like Twitter.

Normal people view a Twitter page as something of a foreign language. Free service Twylah takes your Twitter stream and reformats it to look more like a newspaper or a magazine. It also groups tweets by subject, and includes featured photos. The result makes your tweets friendlier for people who don’t use Twitter.

This is completely different from services like Flipboard or Paper.li that are designed to make it easier for you, the Twitter user. Twylah makes your tweets more accessible to people who don’t use Twitter. It’s a way of making more of the content you already create.

In essence, you get a custom landing page created out of the tweets you already send. That extends your reach to more people. There are lots more features including landing pages for individual tweets, customizing which labels appear, and even some statistics. Twylah is also offering the ability to integrate this landing page into your existing website with a custom domain feature.

I found my personal Twitter account was too scattered, covering too many topics to work well. Our @TourismCurrents account is focused on social media for tourism, so it worked much better. I can see this working very well for tourism organizations and for small businesses.

If you want to extend the reach of your Twitter efforts, Twylah is a good tool to look at.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020
  • Economic self defense for small towns  - June 7, 2020

September 27, 2011 Filed Under: marketing, social media, tourism

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Comments

  1. Eric (@kabaim) says

    September 27, 2011 at 4:12 pm

    Thanks Becky for the wonderful post! Please let your audience know that if they want faster access to a Twylah beta invite, they can write a mention to @twylah after signing up (or just reply to the confirmation email), letting us know that they found us through you.

  2. Becky McCray says

    September 27, 2011 at 4:33 pm

    Thanks for taking time to stop by, Eric. And thanks for the offer for our readers.

  3. Louise Woodbury says

    September 27, 2011 at 10:43 pm

    This is great! Thank you Becky for the post. Really like the innovation you’re bringing to small town America! Also, @Eric, for the tip related to Twylah sign up.

  4. M.Anderson says

    September 29, 2011 at 4:47 pm

    I’m so intrigued by Twylah. Thank you for sharing this link.

  5. Kelsey says

    September 29, 2011 at 9:51 pm

    Looks like a great service. I’m going to have to check it out.

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