My best advice for Twitter users has long been this:
Follow smart people.
I’m sticking with that advice as I spend more time working with Google +.
What makes G+ different for me: Conversation.
The setup invites conversation with threaded comments. I’m seeing lots of questions, followed by plenty of back and forth discussion. This works well for expected things like crowd sourcing. (I got tons of recommendations of photo book printers by asking.) It also works for the Brag Basket. (I’m getting more comments on the Brag Basket in G+ than here.)
I’m finding my photos, especially of ranch life, draw a lot of attention.
Lesson: share what’s different or unusual about your life. What in your business or life is different from most of your contacts?
There is good potential for networking. Using circles, you can organize who you share with. I haven’t made much of circles yet, because I’m a believer in sharing my diverse business and life. And I am making lots of new connections, so it’s working for me.
|Don’t notify others on G+ of your every post.|
Hangouts are group video chats. I’ve enjoyed conversations for fun, for business, and one to shop for jewelry. (No I’m not kidding. Oklahoma jeweler Dan Gordon showed me some cool rings by Hangout.) It’s easy to use, and works well with small groups. Sheila Scarborough suggested getting together a group of your peers as a way of introducing them to the tool.
Resources to get you started
- Chris Brogan is writing extensively on Google Plus. Start with his Getting Started post, and stop by his site for updates and new articles.
- Rex Hammock wrote an excellent guide on Google Plus for the non-obsessed. It’s available free. An Early Overview of Google+ as a Content Marketing Platform.
Google Plus is still in a field trial. If you’re interested in networking beyond geographic boundaries, and you’re interested in learning from following and interacting with smart people, it’s worth a bit of your time right now.
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