You have to break out of your existing limit in some dimension in order to grow. One way to look at your business limits is through the Four P’s of Marketing.
(A little rusty? Get the refresher course at The Four P’s of Marketing.)
Now break them
- Draw four big circles on a piece of paper. Put one of the Four P’s in each circle, and leave some room to make some notes.
- Now describe your business inside each circle. Let’s start with, say, Place. Write down a word or two to describe how you currently target place. Is it your local area? A few towns? Have you defined towns of a certain size, or customers in cities of a certain size?
- How could you break out of that circle? Try to think of Place in a different way. Do you deliver? Do you work on-site? How much do you do online? Do this with each circle.
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