|My nephew tries out Deb Brown’s
Galaxy Tab. (It works with Flash.)
A story with two points.
In New York City, I asked my nephew to use my iPad to find restaurants. As he clicked through to the restaurant websites, some rendered well on the iPad, some didn’t. One site didn’t come up at all, just a background color. We finally guessed it was an all-Flash website, incompatible with iPad.
And that brings us to Point Number One:
Businesses with Flash-based websites lose potential customers.
When I tweeted about this, one person replied that we should have bought an Android-based tablet. “Should have” is not the issue. That’s trying to reconfigure customers to suit yourself. Some of your customers did buy iPads. You have to adapt to suit them, or cut them out. Cutting out incompatible customers is a valid business decision. Just make sure that is what you mean to do.
And that brings us to Point Number Two:
“Our job is not to configure customers, it is to configure our business to serve customers.”
Liz Strauss, at BlogWorld Expo 2009
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020