|My nephew tries out Deb Brown’s
Galaxy Tab. (It works with Flash.)
A story with two points.
In New York City, I asked my nephew to use my iPad to find restaurants. As he clicked through to the restaurant websites, some rendered well on the iPad, some didn’t. One site didn’t come up at all, just a background color. We finally guessed it was an all-Flash website, incompatible with iPad.
And that brings us to Point Number One:
Businesses with Flash-based websites lose potential customers.
When I tweeted about this, one person replied that we should have bought an Android-based tablet. “Should have” is not the issue. That’s trying to reconfigure customers to suit yourself. Some of your customers did buy iPads. You have to adapt to suit them, or cut them out. Cutting out incompatible customers is a valid business decision. Just make sure that is what you mean to do.
And that brings us to Point Number Two:
“Our job is not to configure customers, it is to configure our business to serve customers.”
Liz Strauss, at BlogWorld Expo 2009
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021