Are you ready to attract more buyers? Then be more specific.
If you’re offerings are too general, few people can get excited. By trying to appeal to everyone, you’re really not all that appealing to anyone.
In New York City, we saw this sign outside a tiny steak place, advertising just “Lunch.”
|What would you put on the chalkboard
to draw in the lunch crowd?
Inside, we had terrific cheeseburgers made of ground sirloin with incredible slabs of bacon and tasty waffle fries. Much more exciting than just “lunch.”
|“Lunch” hardly begins to describe it.|
What could the business owner have put on the chalkboard to draw in customers? Share your ideas in the comments.
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020