 |
| Nebraska Tourism uses the back of their envelopes to list key attractions. |
I got this catalog-size envelope from Nebraska Tourism. As you can see, the back is covered with driving tours, ideas for visits and popular attractions. Excellent use of an otherwise wasted space.
Let’s extend this idea for any destination.
Add a web address or URL for an info page on each of these categories. Putting that URL into a QR code would make it very easy for people to look up on their phone. (Need the QR Code basics? Read Steven Streight’s QR Code as Mobile Marketing Tool.)
Add some video to that web page, and mention that on the envelope. “Go to (URL) for a video of this tour.”
Add some color by using stamps or stickers. Here are some ideas for promoting with stamps and stickers that integrate with your high-tech promotions, too.
What would you add?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
Becky,
I see how they can probably add to the QR Code places of interest with links to maps and directions on how to get to them.
I think using images would be very useful but linking those images to an experience would probably be the most valuable part.
I guess with the QR Code or a link you can really given them many more options that can be saved on their smartphone so they don’t have to depend on the paper brochure.
This is a fantastic idea for anyone looking to market their town, city, state, product or service. Envelopes give you extra space to market your business and, when used correctly, can significantly increase open rates.
Raul, you made a great point: link the images to an experience.
Jason, that’s another good point: what’s on your envelope affects whether people will ever look IN it.
Great idea. I’ve always used envelopes as an opportunity to display my logo, but never thought of anything beyond that. Great ideas!
Although they are not in wide use I would add QR Codes for tracking how effective this use of space is.