|The Awesome Table at SOBCon ’09,
an expensive but well-worth-it conference.
Becky McCray, Neenz Felaefine, Paul
Merrill, and Sheila Scarborough.
In some fields, it’s considered common practice. In other fields, it’s practically unheard of. I remember hearing legendary former Texas Governor Ann Richards speak, when her tour was sponsored by a pharmaceutical company. So sponsor relationships come in all sizes.
Sit down in person with the potential sponsor, and talk through what they need and what you can offer. Find a way to benefit both of you. There is no short cut. You have to dedicate the time to find the right exchange of value.
Thanks to Todd Jordan for helping to refine these ideas.
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