You know you should be keeping an eye on what is said about you online.
But most monitoring tools are too complex for the average person who doesn’t spend all day online. And you sure don’t want to share them with anyone who isn’t a techie.
The simple monitoring tool: Addictomatic
Yeah, Addictomatic is a silly name. But it makes up for it with a good, solid service.
- It’s simple and straightforward.
- It sucks up a variety of the web, social media sites, blogs, and news.
- You can share the results with anyone, whether they know anything about computers or not.
Who it’s good for
Small business:
- Monitor your business name
- Monitor your competitors
- Monitor the superstars and trendsetters in your industry
Tourism:
- Monitor your town name
- Monitor your main attractions, and see who’s doing good stuff
- Monitor your regional neighbors for ideas
Picking just the sections you want
You can easily customize what is included. Don’t want the YouTube section? Click the X to close it.
Get it just how you want it, and bookmark it. Then come back whenever you want for updated results.
What to do with what you find
Ah, but that is another story for another day.
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Erin Verbeck The Joy of Marketing says
February 8, 2011 at 5:04 pmThis is great, Becky. How is it different than what Google alerts deliver? Do you still use Google alerts s in addition to using this tool?
Becky McCray says
February 8, 2011 at 5:16 pmErin, it is different than Google alerts:
-It is not delivered automatically. You must actively go and check it.
-It works better for one or a few key searches, rather than a whole slew of monitoring.
I see this as the best tool when you need something simple. Perhaps someone who is completely new to monitoring, or when you need something that looks “friendly” to share with others, such as at a public presentation.
Raul Colon says
February 9, 2011 at 12:57 pmThis looks awesome and very user friendly will add it to very useful tools thanks for sharing.. I will be at SXSWi so I look forward to hearing you speak.
Becky McCray says
February 9, 2011 at 1:37 pmRaul, thanks! Be sure to say hello, too.
Sandip Patel says
February 10, 2011 at 5:58 pmHey Becky.
Great post and a big topic right now! When we give talks and meet people, we always tell them to start with free tools (such as the one you mentioned and/or Google Alerts). Having clear goals on what to monitor, knowing how to monitor (effectively) and committing to taking action will help ensure success. Thanks for sharing this with your readers.
Look forward to seeing you at SXSW. All of the best (and keep up the great work)!
Sandip Patel, BuzzDing!
@buzzding
Becky McCray says
February 10, 2011 at 6:00 pmThanks, Sandip. Glad you stopped by, and see you at SXSW.
Alex Lesberg says
February 12, 2011 at 1:02 amHi Becky,
I hadn’t seen this tool yet and will definitely check it out. Looks like it could be a good complement to Google Alerts. Thanks!
Alex @ Jackrabbit.com
Becky McCray says
February 13, 2011 at 9:03 pmThanks, Alex. It’s a great tool to share with others.
Jackie says
February 25, 2011 at 5:20 pmSounds like a great tool! However, I admit that I am one of those people who is online around 15 hours a day and I enjoy keeping track of what is said about me manually.
Becky McCray says
February 25, 2011 at 5:38 pmHa! I suppose you can recommend it to others who aren’t like you. :)