I love it when a small business tells their story in a compelling way. Here is one terrific example.
(If you can’t see the video below, click to open the original post.)
I recently ordered from NutsOnline.com [UPDATE: Now they’re Nuts.com] because I loved the way they presented their family history all over their website. Their fun personality shines through in every product description, in the testimonials on every single page, and in the emails they send.
Read their family business history story.
Takeaway for any small town business:
Tell your unique story. It’s something no big business can compete with.
By the way, the chocolate almonds are delicious. Really, really delicious.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
Nice!
Thanks! It’s fun to share the good stories.
I’m lusting after that big green bag :D
Oh, man, it is SO good! :D
Hi there, Becky! My name is Katie Ide, and I’m in charge of blogger outreach for NutsOnline. I just wanted to thank you for taking the time to spread the word about our site via this wonderful blog post. We’re so proud of our family business, and we think we have the most loyal and enthusiastic customers around! Thanks again, and have a nutty day!
Katie, thank you so much for dropping by. Everyone loves this story!
Katie, we LOVE NutsOnLine. The dried cranberries are like nothing you’ve bought in the grocery store. At Christmas our family bakes cookies for 120 people, and all our nuts/fruits/oatmeal/chips/choc espresso beans are from them. Killer good.
Thanks for adding your feedback, Carla.