“People are four times more likely to buy something they can touch.”
That’s quite a promise. The quote is from Scott Taddiken, of the Washburn Small Business Development Center, quoted in the Agurban in 2009 and repeated this week.
|Photo by revger, on Flickr|
I went searching for the source of that “four times more likely to buy” statistic. What I found was a great article by Bruce Baker in The Crafts Report, How to get Customers 4x more likely to buy.
“Once a customer holds something in their hands, they are four times more likely to buy it,” Baker said.
“Signs that appeal to the senses and involve the customers in noticing or experiencing an item are key—to make customers literally see, touch, smell, hear or taste (when appropriate) an object.”
He gives two brilliant examples:
Moreno Wool Blankets
The softest blankets you will ever feel!
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021