Make a new page. It can be on your main site, or on a completely new domain name. Let’s call it the landing page. This is where your new visitors will land.
Put analytics or site statistics code on it. Or use a service like Blogger with statistics built in.
Don’t link to this new landing page from any other page on your existing site. Link to only it from your social media tools that you want to measure.
After a week, look at your analytics reports. All those visitors came from your social media efforts.
Of course, you can extend this idea to set up a separate landing page for each tool, like Twitter, or each campaign, like your big fall promotion, or any other way it makes sense to measure. And customize the page to move people toward your goal, whether that’s bookings, sales, email sign ups, or purchases. Make an offer of some kind. Make a call to action.
That is the most basic use of a landing page. Now, take that idea and run with it.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- When things go wrong, this is the secret way to keep customers happy - August 13, 2018
- From kids with summer jobs to kids with summer businesses with these small town business ideas - August 6, 2018
- Finding the money to renovate an old building in a small town: grants, loans and other funds - July 30, 2018
- Rural tourism trend: digital detox and off-the-grid vacations - July 23, 2018
- How will autonomous vehicles work in small towns? - July 16, 2018
- A small town apprenticeship - July 9, 2018
- Time management: knowing what NOT to do - July 2, 2018
- 3 Types of Income Producing Activities: discovering, nurturing, delivering - June 25, 2018
- The easiest way to podcast is from your phone - June 18, 2018
- Dress up empty buildings with these creative window ideas - June 11, 2018
[…] Simple Trick to Measure Social Media Efforts by Becky McCray (@BeckyMcCray) […]