Does your town have a slogan? Does it convey anything unique, or could it apply to any number of other towns? Generic lines like “Best Little Town” or “Heart of…” don’t really tell your visitors anything.
Our friend Mike Knutson of Reimagine Rural brought up this idea, after reading this list of South Dakota town slogans. A selection:
Tripp says, “Easy to Find, Hard to Leave.”
Tyndall is “A Place Where Families Grow.”
Philip is “Where the sun kisses the earth.”
But do any of those tell you anything about the town? No. These are not good slogans because they are something that almost any town could claim.
Here are 100 more town slogan examples, found on (of all places) a truck camping forum.I pulled out these six examples that I think are good. Each of these tells you something about the town.
- Hooker, Oklahoma: It’s a location, not a vocation
- Buckley, Washington: Below the snow, above the fog
- Show Low, Arizona: Named for the turn of a card
- Britt, Iowa: Founded by rail, sustained by the plow
- Tombstone, Arizona: The town too tough to die
- Hyder, Alaska: Friendliest ghost town in Alaska
If you are ready to work on your slogan, another of our friends Ross Kimbarovsky of crowdSPRING has an excellent article on How to Make Your Tagline Stand Out From the Crowd.
Do you know of an example of a town that manages to tell a story with just a few words?
Edited 1/30/2014 to add more clarification about what makes a good slogan.
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020