This week, I have a tip to help you promote entrepreneurship.
Use a social bookmarking site to collect the websites of businesses in your area.
This idea is one way of recognizing your existing entrepreneurs, presented by Dave Shideler in a webinar called “Building Entrepreneurial Communities.”
Why use social bookmarking?
1. As you bookmark those businesses, you’re building a resource that you and others can re-use. It’s a resource that is always synced up. You don’t have to rely on various website owners to update their list. You don’t have to update the list in more than one place. And by sharing it all over, you reach more potential customers for your businesses.
2. I see this as a great Shop Local tool, also. Most people don’t realize how many local businesses they really have. Your bookmark list can help them find stores and businesses they didn’t know existed.
Learn more about social bookmarking using Delicious with this video from Common Craft.
Use tags to organize and make sense of your small business list.
- Tag your business links with keywords so they are easy to find: restaurant, service, accounting, etc.
- If a business closes you could delete the link, or tag it as “closed”
Share those bookmarks on your website:
- Make a Linkroll: http://delicious.com/help/linkrolls. This could be all your links, or just one tag. So that could be a linkroll of just “Eateries.”
- Make a Tagroll: http://delicious.com/help/tagrolls. This makes a list of your tags, so readers can click on “Shopping” and go to a page with all your Shopping links.
Share the bookmarks other places on the web:
- Share on Facebook with a Delicious application: search on Facebook’s App list
- Share anyplace that uses RSS, using RSS feeds: http://delicious.com/help/feeds
- Share on Twitter, via Twitterfeed: http://twitterfeed.com/
Local bloggers and others can take that RSS feed and integrate it in their sites. Another instant avenue for sharing.
What ways can you think of using social bookmarking for sharing the links to local businesses?
- Seasonal business: How to beat the annual “no bookings!” panic - August 8, 2022
- Recession? Practical steps from 3 international peers - August 3, 2022
- Reaching “at risk” kids for local jobs - July 15, 2022
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022