This week, I have a tip to help you promote entrepreneurship.
Use a social bookmarking site to collect the websites of businesses in your area.
This idea is one way of recognizing your existing entrepreneurs, presented by Dave Shideler in a webinar called “Building Entrepreneurial Communities.”
Why use social bookmarking?
1. As you bookmark those businesses, you’re building a resource that you and others can re-use. It’s a resource that is always synced up. You don’t have to rely on various website owners to update their list. You don’t have to update the list in more than one place. And by sharing it all over, you reach more potential customers for your businesses.
2. I see this as a great Shop Local tool, also. Most people don’t realize how many local businesses they really have. Your bookmark list can help them find stores and businesses they didn’t know existed.
Learn more about social bookmarking using Delicious with this video from Common Craft.
Use tags to organize and make sense of your small business list.
- Tag your business links with keywords so they are easy to find: restaurant, service, accounting, etc.
- If a business closes you could delete the link, or tag it as “closed”
Share those bookmarks on your website:
- Make a Linkroll: http://delicious.com/help/linkrolls. This could be all your links, or just one tag. So that could be a linkroll of just “Eateries.”
- Make a Tagroll: http://delicious.com/help/tagrolls. This makes a list of your tags, so readers can click on “Shopping” and go to a page with all your Shopping links.
Share the bookmarks other places on the web:
- Share on Facebook with a Delicious application: search on Facebook’s App list
- Share anyplace that uses RSS, using RSS feeds: http://delicious.com/help/feeds
- Share on Twitter, via Twitterfeed: http://twitterfeed.com/
Local bloggers and others can take that RSS feed and integrate it in their sites. Another instant avenue for sharing.
What ways can you think of using social bookmarking for sharing the links to local businesses?
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022