Predictive questions are questions that can lead to better recommendations. By asking your customers the right question, you can more easily connect them with the right product or the right service. The two questions might not even seem to be related.
The predictive question, “Do you like to dance?” correlates with, “should you switch to a Mac?” I heard that example in a session at SXSW. I think it was Making Content Relevant.
At the liquor store we ask, “Do you sweeten your tea?” to find out what type of wine customers might like.
Because the predictive question seems unrelated to the purchase decision, it can feel less intimidating to the customer, and easier to answer.
What seemingly unrelated questions might lead you to better answers for your customers?
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020