Many small towns have un-used space in their downtown. A local resident in Buffalo, Oklahoma, has used some of that space to create short-term lodging for hunters.
Julia Hinther runs a salon and gift shop. The space upstairs used to be an apartment for her sons. When one of her sons tried his luck with guided hunts, they used it to lodge the hunters. Her son is no longer guiding, but Julia is still renting the upstairs space to hunters.
She markets it only by word of mouth, and has it booked up for hunting season every year. The rest of the time, she just rents it nightly to people needing a night’s lodging in town.
Interestingly, the nightly renters cause less damage to the property than when they rented it out monthly. And the pay back has been better, too.
Credit Dan Carmody, fellow speaker at the Michigan Small Town Conference, for teaching me about this issue. Dan’s presentation Using the Spaces in Our Places is available for download.
What unused assets do you have in your business, or your town?
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
- Holiday Marketing 2022: Support your service businesses - November 22, 2022
- Holiday 2022 marketing: Giving Tuesday is November 29 - November 21, 2022
- Holiday 2022 marketing: Cider Monday November 28 - November 17, 2022
- Holiday 2022 marketing: Artists Sunday is November 27 - November 16, 2022
- Holiday 2022 Marketing: Small Business Saturday November 26 - November 15, 2022