Facebook ads may be one of the most underutilized forms of local advertising.
No matter how small your town, I’ll bet you have locals present on Facebook. My home town of Alva, Oklahoma, has hundreds of Facebook users. And when you start thinking about how many people in your target area are online, you’ll realize that it’s quite a few. I think this especially applies to tourism.
Beckie Nix with the Lynchburg Regional Convention and Visitors Bureau in Lynchburg, Virginia, told me about their use of Facebook ads for tourism.
“When you think that it is $15,000 to $18,000 for a teeny ad in a national magazine,” Beckie said, “and this is ten times the exposure at hundreds of dollars instead of thousands.”
She told me how closely they can customize ads, every step of the way.
“When those ads hit, I can tell it in my Google Analytics as people come to our site,” she said.
So, do Facebook ads work for tourism? They do for Lynchburg. What is your experience?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020
Facebook ads have come a long way in just the last 18 months. Something to certainly visit when putting together a marketing strategy and/or a media plan.
I’d love to see case studies from other communities.
So would I, Ari; that’s why I’m asking. Let’s hear from some other communities that are using or have used Facebook ads.