If we could make tourism maps more interactive, maybe we can do the same with standard brochures.
We all try to do this:
- Put a website address or email address on every single brochure.
But I’ve added a new goal:
- Make the website address short and easy to type on mobile phone keypads.
But this is still thinking in terms of offering our information in our way. How can we start interacting?
- Offer a reason to go online: offer bonus materials, extra photos, or a coupon. Bonus points if you can make it mobile-friendly.
- Include your tag on your brochure, and encourage visitors to upload photos and stories. The tag is a unique keyword people can use to identify their photos or stories online. It makes it easier to search for your visitors’ posts.
How are you helping to create tomorrow’s tourism brochures?
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020