If we could make tourism maps more interactive, maybe we can do the same with standard brochures.
We all try to do this:
- Put a website address or email address on every single brochure.
But I’ve added a new goal:
- Make the website address short and easy to type on mobile phone keypads.
But this is still thinking in terms of offering our information in our way. How can we start interacting?
- Offer a reason to go online: offer bonus materials, extra photos, or a coupon. Bonus points if you can make it mobile-friendly.
- Include your tag on your brochure, and encourage visitors to upload photos and stories. The tag is a unique keyword people can use to identify their photos or stories online. It makes it easier to search for your visitors’ posts.
How are you helping to create tomorrow’s tourism brochures?
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