Con Pekrul knows how to keep it simple. He owns the Plain View Winery, in Lahoma, Oklahoma.
Let’s look around the back room. All the equipment is simple. Barrels and buckets, second hand tables, a used refrigerator. Here’s Con’s father Hart, filling bottles by hand. An automatic bottler would be too expensive, Con said. And Hart, a retired banker, won’t entertain such extravagant ideas. The wine labels are still printed on plain paper in one color. There is only one label design, so each variety is stamped with a rubber stamp.
This careful attitude has helped them beat the predictions of their accountant and to build a strong business from a hobby for more than seven years.
How can you do better at keeping it simple?
Read more of Con’s story in our Point of View series, or visit the Plain View Winery site.
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