How to sell more tickets to events

You might be selling tickets to a community event or to you own business event. Either way, selling event tickets in a small town can feel like a real fight. Here’s a trick I picked up from Cody Heitschmidt, of Hutchinson Kansas:

Limit the number of tickets and publicize that limit.

This simple act turns tickets into something exclusive, something valuable. Make sure to pick a limit you will reach, and sell out.

Next year, your buyers will line up and call you. You’ll do a lot less work selling.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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