“We had a great morning with about 15 people at the Pillar Ranch open house! Anytime you show what you do, it’s more effective.”
Royce Gomez, @rghorses on Twitter
Royce is right on. The best way to really connect with people, potential customers, is to show them what you do, to get them involved before they become paying customers.
It’s relationship building. It’s layering. It’s sampling, like the wine tasting in the photo. It’s part of creating a compelling offer.
Here’s an example for service businesses, from Dawud Miracle, also on Twitter:
“WOW, what a busy day. Do you need help with your website, blog or business, get a FREE 25-min consult with me.”
Dawud linked to his free consultation page. There, he asks you three questions: your biggest issue, your business, and your message to him. All in all, a brilliant example of how to show what you can do, for a service business.
How are you showing your customers what you do?
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