Not everything that goes “viral” is good for business.
Example: Pizza Hut commissioned a short video, hoping for it to go viral and spread their brand. The video shows a couple of guys going into small independent pizza places and having a Pizza Hut pizza delivered to them there.
What’s the message? It says nothing about quality, taste, or any other thing that would promote their brand. It does, however, make me feel incredibly awkward about Pizza Hut mocking some small business people. Is this the message?
But, hey, it went viral.
Support your local small business people. Order pizza from the independent.
And if someone comes in to punk your business, walk right up, and offer a direct comparison with your product. Because I’m betting every one of those pizza joints could have put the mass market pizza to shame.
Read more commentary (or watch the video) at Experience Manifesto.
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020