Not everything that goes “viral” is good for business.
Example: Pizza Hut commissioned a short video, hoping for it to go viral and spread their brand. The video shows a couple of guys going into small independent pizza places and having a Pizza Hut pizza delivered to them there.
What’s the message? It says nothing about quality, taste, or any other thing that would promote their brand. It does, however, make me feel incredibly awkward about Pizza Hut mocking some small business people. Is this the message?
But, hey, it went viral.
Support your local small business people. Order pizza from the independent.
And if someone comes in to punk your business, walk right up, and offer a direct comparison with your product. Because I’m betting every one of those pizza joints could have put the mass market pizza to shame.
Read more commentary (or watch the video) at Experience Manifesto.
Technorati Tags: viral+video, marketing, Pizza+Hut, Experience+Manifesto
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
Great insight, Becky. I don’t like the little guys being put down for no reason either. We try to eat at “local joints” as much as possible, especially when traveling. We were in Colorado Springs this summer and ate at a place called the Mason Jar. The food was so incredible, it put chains like Cracker Barrel, Black Eyed Pea, etc to SHAME. Funniest thing was I randomly told someone back home about it and they said “I’ve been there, it’s the best!” Experiences at great independent restaurants (or any business) can make a lasting impression.
I could talk all day about independent restaurants! When Julie Gallagher offered to let me guest post on Things You Should Do, I was thrilled to review a local landmark: Cafe Bahnhof in Waynoka.