Jeremiah Owyang offers an excellent, well-written, post: The many forms of monetization using the web.
Every business take heed. But small(er) business would benefit the most from heeding his advice.
What makes people want to visit any store, any site, any business…linger and mingle, peruse and purchase, is unique content.
You as a small business are unique. You’re an original. That’s where you stand out. That’s how you survive. It’s why your customers care. It’s why your employees care.
You have direct relationships with your customers. You talk directly to them. And the same happens with your employees. You talk directly with each other.
That interaction is what creates your unique company. There’s no watered-down color-scheme for your brand or website. There’s no layers of management silencing the noise that makes your company unique.
You. Unique. You-nique.
Celebrate it with everyone. Exploit it. You’re doing everyone a favor. Everyone wants unique, not same, not boring, not safe, not anonymous. Share it. Express it.
Monetize it. Monetize? Make money on it. It’s not being unfair. People want unique. And they want it enough to pay for it. So…help them get what they want and you’ll get what you want.
Pep talks over. Now comes the work.
And Jeremiah lists all the means you can take your existing content, the YOU, in unique, and monetize it.
Hurry up. Your audience, customers and employees, await…anxiously.
About the Author: Zane Safrit’s passion is small business and the operationsí excellence required to deliver a product that creates word-of-mouth, customer referrals and instills pride in those whose passion created it. He previously served as CEO of a small telecom service provider in rural Iowa. Zane’s blog can be found at Zane Safrit. His radio show can be found at www.blogtalkradio.com/zane-safrit.