Are you afraid of buzz? What does that cost you?
A local small business owner asked me to not share photos of her renovated historic building until after she has a grand opening. I was surprised. I mentioned that her renovation had been featured in a newspaper article, with photos! She said again, “don’t show them around,” so I decided to hold them.
[The photos were on Flickr. I’ve now marked all the interior shots as private, until I hear about her grand opening. I left the street view public, since anyone can drive by and see it. That’s the photo to the right.]
After she left, I kept thinking about how much you and I talk here about building buzz, sharing freely, and reaching out. I really thought my sharing was to her benefit.
So I asked you on Twitter, “How is my sharing going to hurt her? Or is buzz bad?”
That drew four immediate replies:
alizasherman: On flip side, I’ve got a biz owner who’ll share photos as they build a small kitty litter factory, step by step, to build buzz.
tawnypress: Why not build anticipation? All buzz is good buzz, just look at Hollywood, even bad news flips into good. :)
CoryOBrien: Maybe they have other plans? I can’t see why else they’d want you not to.
LisaVanAllen: Are they afraid of too much publicity? Not being able to handle the mob that shows up?? :0)
I don’t know how you overcome the basic reaction of hiding rather than sharing. CoryOBrien suggested showing the biz owner examples of other business that have shared pre-release building photos. That could work! Do you have ideas?
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020