You are most valuable, not at the far edges of your skills, but at the intersections of your knowledge areas.
For example, if you know travel and cooking, you are more valuable leading exclusive cultural trips featuring local cuisine, than simply leading “normal” trips.
If you know both motorsports journalism (an intersection of its own) and social media tools, you have enhanced value as a teacher of these new promotional skills to other motorsports journalists.
If you know management, grantwriting, and small town government, you can offer a unique service.
This is part of how you build a meaningful niche. You build in the intersection, where you are bringing together two or more separate worlds. Cattle breeders call it hybrid vigor. Academics call it interdisciplinary studies.
What do you think? Are you building your business in an intersection?
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020