You are most valuable, not at the far edges of your skills, but at the intersections of your knowledge areas.
For example, if you know travel and cooking, you are more valuable leading exclusive cultural trips featuring local cuisine, than simply leading “normal” trips.
If you know both motorsports journalism (an intersection of its own) and social media tools, you have enhanced value as a teacher of these new promotional skills to other motorsports journalists.
If you know management, grantwriting, and small town government, you can offer a unique service.
This is part of how you build a meaningful niche. You build in the intersection, where you are bringing together two or more separate worlds. Cattle breeders call it hybrid vigor. Academics call it interdisciplinary studies.
What do you think? Are you building your business in an intersection?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
