If social media is established enough to have best practices, sharing is one of them.
Share freely, share things of value, share what people ask you for most.
My liquor store blog shares drink recipes, information about local wine events (ours and others), and tasting notes. All of this brings business back to my store. That business is measurable (when people tell me that’s how they found us, or how they chose us over the competition).
Who asked for social media best practices? Liz Strauss tagged me to answer the question started by Mitch Joel at Six Pixels of Separation.
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