Home Video Marketing: For Small Business

Guest Post by Steve Schaffer, Triporia

The internet has given small businesses a platform to gain exposure to millions of prospective customers from around the world. Video is a very effective way to gain the attention of these users. Many small businesses do not have the budget to produce a professional video – this is where home video marketing comes in. What is home video marketing? It’s the simple use of your home video camera to film and produce a promotional video for your business. Home video marketing for small business is an effective, inexpensive option for any advertising budget.

There are many advantages to using home video marketing. Here are a few:

• It is an easy, low cost way to give prospective customers a glimpse into your business.
• Recent research into video advertising shows that viewers feel that they are seeing a truer representation of the business in question when they view a home video as opposed to a professionally made video. 
• You have full control over what you want prospective customers to see.
• You can shoot and produce the video and have it on the internet in less than a day.

Guided video tours of a business are a very popular format for home video marketing. Other ideas for home video marketing include the following:

• A video of customers enjoying themselves at your business 
• Comments and video testimonials from previous guests
• Footage that shows off your signature dish, room or attraction.

Have fun creating the video, and show the world what makes your business unique. Programs like Windows Movie Maker allow you to edit, insert titles and add your artistic flair to your video.

Now that you have your video produced, what do you do with it? There are a number of free sites, such as Youtube, where you can upload your videos. For tourism related businesses, such as hotels, resorts, restaurants, bed and breakfasts, tours, and attractions, there are sites like Triporia.com, that not only allow you to upload your video, but to make your own page that includes a video, a write up on your business and a link to your website.

So film your tourism related video, upload it to Triporia.com, and increase the exposure of your business to potential travelers using the internet.

Steve Schaffer is Co-Founder and Marketing Manager of Triporia.com. In 2007, wrote a Point of View article for Small Biz Survival.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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