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Resource: Sparkplugging and a rebranding story

By Becky McCray

Our friend Wendy Piersall is now CEO of Sparkplugging :: Thinking Big in the New Work at Home Generation. Sparkplugging is a complete rebranding of eMoms at Home. The new brand makes it clear that her site and network of blogs are focused on entrepreneurial content.

Wendy’s eMoms at Home started as her personal blog, and over the past year, developed into an independent business including a blog network. As her business changed over time, she realized that the eMoms brand was holding her back.

At SXSW, Wendy and I both stayed with Sheila Scarborough. When we found time to talk, I was surprised by how much eMoms at Home was about entrepreneurship. Hey, we’re all about entrepreneurship, but I didn’t realize that she was, also. And I’m not the only one too myopic to see past the name. Time and again, Wendy found herself explaining how the name didn’t say it all about eMoms.

Wendy got brave, and launched a complete rebranding of her business. Darren Rowse outlined more of the story of how that worked in this interview at ProBlogger.

What entrepreneurial resources can you find at Sparkplugging? An expanding network of blogs in small business and lifestyle channels. New blogs are launching each week at the same time as the rebranding. Articles at Sparkplugging cover the full range of small business, work at home, entrepreneurial, and work life balance issues.

Congratulations, Wendy, on the tough business decisions you’ve been through in the past month. Here’s to continued future success, with brand new spark.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020
  • Economic self defense for small towns  - June 7, 2020

April 20, 2008 Filed Under: entrepreneurship, marketing, resources

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Comments

  1. Wendy Piersall says

    April 20, 2008 at 4:53 am

    You are SO awesome. :)

  2. Becky McCray says

    April 20, 2008 at 4:55 am

    As are you, Wendy!

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