When you have a logo or design created, ask for and keep a high resolution copy of the original artwork.
That’s the advice from small town sign maker Wayne LaMunyon. He says it’s the number one complaint of sign and banner makers everywhere. Small business owners get a logo or a business card with a design, then later they want a banner or a big sign. Way too often, they didn’t keep a copy of the original artwork, and Wayne has to rebuild the logo from their tiny business card copy. For a fee, of course.
So, do yourself and your sign maker a favor. Keep several high resolution copies of your logo or design, digital or hard copy.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates. Want more stories? Read our shared stories from all over.
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
Another option: Many printers will keep a copy of the artwork on file for future jobs. Naturally, you’ll want to keep copies yourself, but having your printer keep a copy as well not only tells the printer “you’ll be back” but also ensures that a copy is stored offsite.
Bob, excellent advice! Thanks for adding to the ideas.
When you ask your designer for the file, ask them if they created the logo in a vector format. If so, ask for copy of the vector file – this will likely be an Illustrator file (.ai) or an EPS file (.eps – this is a more generic format). Not all logos will be created in vector programs, but if yours was, you will be able to resize the logo to any size you want, from business card to semi-trailer.
If the logo hasn’t been created in vector format and you’re asking for ‘high-resolution,’ ask for something which is at least 300dpi, as large as possible. You can size images down cleanly, but you can’t size them up.
Mitten, great technical points, and very easy to understand. Thank you!