While we talk about interactive web 2.0 type tools, there’s an older definition of an interactive experience.
Michael McMillan told this story on the Harvey House listserv group, shared by Sandie Olson to Angie Koehn to me.
My wife and I were crusing the Mother Road [Route 66] up in Oklahoma and the Texas panhandle 2 weekends ago and happened to stumble into the “Sand Hills Curiosity Shop” in Erick, not knowing what we were getting into. That stop was quite a unique adventure — Harley and Annabelle know how to put the “Kicks” in Route 66 way more than anything else we saw!
…
When thinking over the Harley and Annabelle, “Mediocre Music Makers” experience, the word “interactive” kept coming to mind. People go to museums with so-called “interactive” exhibits, which are nothing but canned computer programs that respond when you push a button. But Harley and Annabelle give an *old/traditional* meaning to the word, glad to entertain a single person who wanders in. I’ve never run into anything like it. It wasn’t exactly the antique store we were expecting when we walked in, just so you’ll be prepared, in case you’re ever in Erick, Okla.
[emphasis added]
How are you making your business truly interactive?
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