Small Biz Survival

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Instant Marketing Plan

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Our Friend Chis Penn has shared his instant marketing plan to create online buzz for the Second Life Relay for Life.

Chris walks through the steps he took to jump start awareness and donations, from getting it online, to choosing a useful URL, to rethinking existing marketing materials. It all adds up to an campaign built within one day.

Here’s the secret behind making an instant marketing plan: you have to practice. You must build your skills, your networks, and know your tools. You have to be prepared in order to be an overnight success.

[Photo of Chris by CC Chapman]

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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