Two truths about your customers

Two truths about your customers and your business:

1. It’s not a popularity contest. The organization that actually motivates people to act positively wins. Read more of the story at the Donor Power Blog.

2. Happy customers reward you. Our Friend Zane Safrit boils it all down to just that. Go read how those happy customers reward you.

Both authors eschew traditional advertising in favor of the quiet influence of happy customers.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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