Idea: Rural niche marketing

The high profile Freakonomics Blog noticed a tiny slice of rural business, when they profiled the Farmers Only online dating site. Farmers Only got noticed because it fit into one of their trends: niche online dating sites.

Which brings us to the business idea: target your product or service to the rural and small town market. It’s a smaller market, but radically underserved. Make small towns your target market, and rural problems your specialty. Just off the top of my head online banking, business coaching, accounting, and business signs could all be targeted specifically to rural and small town markets.

Thanks to reader Evelyn Mitchell for the tip on the Freakonomics article!

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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