The high profile Freakonomics Blog noticed a tiny slice of rural business, when they profiled the Farmers Only online dating site. Farmers Only got noticed because it fit into one of their trends: niche online dating sites.
Which brings us to the business idea: target your product or service to the rural and small town market. It’s a smaller market, but radically underserved. Make small towns your target market, and rural problems your specialty. Just off the top of my head online banking, business coaching, accounting, and business signs could all be targeted specifically to rural and small town markets.
Thanks to reader Evelyn Mitchell for the tip on the Freakonomics article!
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