The high profile Freakonomics Blog noticed a tiny slice of rural business, when they profiled the Farmers Only online dating site. Farmers Only got noticed because it fit into one of their trends: niche online dating sites.
Which brings us to the business idea: target your product or service to the rural and small town market. It’s a smaller market, but radically underserved. Make small towns your target market, and rural problems your specialty. Just off the top of my head online banking, business coaching, accounting, and business signs could all be targeted specifically to rural and small town markets.
Thanks to reader Evelyn Mitchell for the tip on the Freakonomics article!
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
[…] Related article: Rural niche marketing. […]