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Best "Shop Local" campaign ever!

By Becky McCray

Our friend Jack Schultz found the best ever “shop local” campaign. (From Oklahoma, of course!)

An advertisement from the Perkins Community Foundation really caught my eye in the Perkins Journal. It showed a picture of the local fire department fighting a fire in the community with this caption,

“If you have a fire, you need help and you need it quickly. Every time you shop in Perkins three cents of every dollar goes to keep our city government running—including our Fire Department. When you spend your dollars elsewhere, your money goes to equip somebody else’s Fire Department. Be smart. Shop Perkins first. It helps you and it helps your neighbors.”

It is one of the best explanations of why it is important to shop locally. You might use it yourself.

(Emphasis added by me.)

You could easily make this a series of great ads. Look through all the projects funded by your local sales tax for important examples like police, fire, ambulance, pools, parks, and libraries.

If you do create an ad from this, we’d love to see it! Email becky at small biz survival dot com.

UPDATE:
For a lot more ideas for you shop local campaign, I’ve put together a 50 page ebook: Shop Local Campaigns for Small Towns.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020
  • Economic self defense for small towns  - June 7, 2020

January 19, 2007 Filed Under: community, economic development, ideas, marketing, shop local Tagged With: Climate

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Comments

  1. Michelle says

    February 19, 2008 at 8:05 pm

    Here in Escondido (in North San Diego County), the city partnered with the chamber of commerce to create “Spend It! In Escondido” which has a similar message that dollars spent locally translate to community services. The Web site is http://www.spenditinescondido.org .

  2. Becky McCray says

    February 19, 2008 at 8:57 pm

    Michelle, that is a great example! The Spend It! In Escondido website is an excellent resource not only for your local community, but also for other communities considering similar programs. Thank you for sharing!

Trackbacks

  1. New ideas for your shop local campaign says:
    April 17, 2013 at 2:01 am

    […] Best “Shop Local” campaign ever! […]

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