Small Biz Survival

The small town and rural business resource

A row of small town shops

3 Steps Guaranteed to Create WOM, Word-of-Mouth

By

Our friend Zane Safrit has created three podcasts on creating word of mouth around your company.

Safrit knows about this. His company uses WOM exclusively. They no longer use any traditional advertising.

The three steps sound easy, but are hard to do well. That explains why so few people do this. The introduction is here.

  1. Gather remarkable people together.
  2. Give them ownership.
  3. Spread the word.

As Tom Peters says, “Easy is hard, and hard is easy.” You probably agreed with the three steps you just read, but what are you doing to actually make it happen?

New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.

About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Comments

  3. Becky, glad to see you pick up on Zane’s sane call to positive WOM.

    The ownership principle is one that has been a subject of my reflection for a long time.

    Thanks for enlarging such good conversations.

    Keep creating,
    Mikew

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Shop Local

Buy local buttonReady to set up a shop local campaign in your small town? You'll need a guide who understands how we're different and what really works: Shop Local Campaigns for Small Towns.

Best of Small Biz Survival

More of the best of Small Biz Survival

%d bloggers like this: