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3 Steps Guaranteed to Create WOM, Word-of-Mouth

By Becky McCray

Our friend Zane Safrit has created three podcasts on creating word of mouth around your company.

Safrit knows about this. His company uses WOM exclusively. They no longer use any traditional advertising.

The three steps sound easy, but are hard to do well. That explains why so few people do this. The introduction is here.

  1. Gather remarkable people together.
  2. Give them ownership.
  3. Spread the word.

As Tom Peters says, “Easy is hard, and hard is easy.” You probably agreed with the three steps you just read, but what are you doing to actually make it happen?

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020
  • Economic self defense for small towns  - June 7, 2020

January 11, 2007 Filed Under: marketing Tagged With: podcast, SmallBizSurvival Podcast

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Comments

  1. Zane says

    January 11, 2007 at 10:57 pm

    Thanks for the shout.

  2. Becky McCray says

    January 12, 2007 at 2:40 am

    Thank you, Zane, for the great podcasts.

  3. Michael Wagner says

    January 15, 2007 at 2:48 pm

    Becky, glad to see you pick up on Zane’s sane call to positive WOM.

    The ownership principle is one that has been a subject of my reflection for a long time.

    Thanks for enlarging such good conversations.

    Keep creating,
    Mikew

  4. Becky McCray says

    January 16, 2007 at 12:02 am

    Thanks for dropping by, Mike. I appreciate your support on ownership and support of people. Look forward to more conversations with you!

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