Your business can be more than it is now. You can expand out from your current level to provide a more exciting experience.
Chris Brogan (who is going to get tired of us linking to him) has some thoughts on this, Create Experience Packages not Products.
It seems to me like this is the age of the entrepreneur. I believe that if you’re considering creating your own business, that you should consider creating experience packages instead of just products or services.
If I sold wine, I’d host wine tastings. If I ran a movie theater, I’d pitch theme nights right in there with my primary screen events. Not to get more money, but because it would stretch the experience for users, and it would make people remember the event more. Creating memories is almost always a value-enhancer.
What more can you offer to customers? Think about it; brainstorm it. Get customers involved in building it.
small biz rural entrepreneurship
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
