Are you promoting Father’s Day sales? If you have a retail business, maybe you should be. Melody Vargas, guide to About.com’s Retail Industry page, says:
A recent Brand Keys survey indicates that 75 percent of U.S. consumers will be celebrating Father’s Day, spending an average of $115 on their dads.
Where will all of that money be going?
Greeting Cards 80%
Gift cards 21%
Where do consumers plan to shop for dad?
Department Stores 29%
Discount Stores 28%
Specialty Outlets 27%
Half of the consumers indicated that they would celebrate this $8 billion dollar retail holiday at a brunch, lunch, or dinner.
Source: Brand Keys, May 2006
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