Are you promoting Father’s Day sales? If you have a retail business, maybe you should be. Melody Vargas, guide to About.com’s Retail Industry page, says:
A recent Brand Keys survey indicates that 75 percent of U.S. consumers will be celebrating Father’s Day, spending an average of $115 on their dads.
Where will all of that money be going?
Greeting Cards 80%
Clothing 28%
Gift cards 21%
Tools 11%
Wine/Alcohol 9%
CDs 9%
Books 7%
Electronics 7%
Phones 5%
Computers 3%Where do consumers plan to shop for dad?
Department Stores 29%
Discount Stores 28%
Specialty Outlets 27%
Internet 16%Half of the consumers indicated that they would celebrate this $8 billion dollar retail holiday at a brunch, lunch, or dinner.
Source: Brand Keys, May 2006
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For the record, I want alcohol.
Ha! Maybe you’ll be one of the lucky 9%.
Ha. I wouldn’t mind alcohol either. My son’s not quite 2 yet, so he might have a hard time procuring the appropriate ID. Still, he’s got a mother that owes me a gift right?
If you’re in the retail space though, where marketing to fathers is appropriate, it’s definitely a good time to do something, a promotion, etc.
Thanks, Ben. I wonder what percentage of the Father’s Day gifts are purchased by the Mothers.
Notice the high percentage of gift cards. I know my dad is really hard to buy for!
I’d guess a big percentage (maybe even more than 50%) of Father’s Day gifts are purchased by the Mothers.
Even when the kid is old enough, mothers usually step in and get something for the dads too.
I did notice the high percentage of gift cards, which doesn’t surprise me, but I bet a lot of those are “eh, so-so.” Great gift cards are extremely hard to find, I usually end up buying a blank card – I don’t want to spend 5 hours in a card store!